Sa Birchall - Cub & Pudding
Cub & Pudding launched in 2018 as a unisex kidswear brand, created from founder Sa's frustrations at the sea of bland, boring clothing options for her toddler son.
Spying a void of kidswear creativity and colour on the market, she set about designing clothes that were uplifting and featured unique prints to appeal to wardrobe-hunters excited by playfulness and originality.
A year later, quitting her full-time corporate City job, Cub & Pudding had earned a loyal following and has since evolved into an adultwear brand - after demand from customers to bagsy the wares for themselves.
Print design is their signature, with each created by hand by Sa in our London studio inspired by a love of books and illustration. Their most important ethos and frequent feedback is how people feel happy wearing our clothes - and how they often spark a conversation and a smile.
They're hugely proud of our premium quality too, producing in small quantities using sustainable fabrics in female-owned factories for longevity and durability so that our clothes can be coveted for many many years to come.
@cubandpudding
